It’s a Family Thing
When I moved from the international team to join Ancestry USA, one of the first tasks on the agenda was finding a new creative agency for that part of the world. Our partners in this pitch process were some lovely folks from Blackstone – new owners of the $4.7 Billion family affair – and together we engaged W+K, Portland.
Shortly thereafter we were on the road together, working to make Ancestry meaningful and relevant to a younger, broader audience than ever before, inviting them to discover and preserve their family history and to represent those ancestors in their everyday lives.
Rodney’s Cut
To share a little more of the Hughes family’s history, our director Rodney Lucas made this wonderful two minute cut.
Low Riding in LA
Take a Sunday drive with the Serrano family, preserving family history and their low riding roots in Los Angeles, California.