When The University of South Australia and The University of Adelaide joined forces, it wasn't just any merger. It was two world class institutions coming together to create something new: Adelaide University, a future-focused uni with the global scale and resources to match.

We developed and brought to life a brand platform for an audience including school leavers, postgraduates and researchers looking to continue their work, many of them based in China, Vietnam, Africa and beyond. That meant the concept had to work harder than most: simple and universal enough to translate across cultures and languages, while still feeling personal to everyone it reached.

The answer came down to just two words, with Adelaide University (AU) placed right at the centre of it. Because at the end of the day, it doesn't matter who you are, where you're from or what you do. Adelaide University exists to Launch You.